Advances In Management

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Advances In Management






Vol. 10(6) June 2017

Intake of Human Resource in SEZ with special reference to SEZ Pithampur

Garg Prakash and Malik Zainab

The present paper attempts to analyze the importance of SEZ in generation of employment in our country. Secondly labour has been defined as one of the crucial factor for production. It also focuses on present women employment scenario. This paper analyses that how one of the resources needed for production is exploited in SEZ.

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Claims of Global B-Schools – A Stethoscopic Study

Dulababu T.

A slogan, a group of words is used to create an effective message. It is also called as punch line. It is an important part of advertisement. Slogans are usually made in short but in rhyme so that the readers or audience can recall easily and quickly. Further most of the slogans carry a message to make customers understand and feel the benefit which is called key factor. This research paper is aimed to determine the most likely (optimum) size of the slogans, significance of rhyme factor in designing a slogan and the most desirable content (key benefit) to deliver through the slogans.

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