Vol. 12(3) September 2019
How to vanquish the Dragon? An Empirical Test of the
Parallels between Fairy Tales and Change Management
Ronald Busse, Carina Dewald and Markus Oliver Schreiner
Page No: 1-19
A vast majority of organizational change processes fail.
In this piece, we look at the management of change through the lens of narratology.
We ask if and how tales may function as a blueprint for organizational change. To
be more specific, this study examines structural and functional parallels between
regular narratives in fairy tales and complex reality in organizations. We empirically
test a conceptual framework, which is based on the Proppian morphology of Afanassyev’s
fairy tales, the hero's journey of Campbell and the classical change management
approach of Lewin.
Our qualitative approach delivers strong support for our assumption that the individual's
need for simplifying complex reality actually exists. Follow-up work can develop
practical recommendations for action for tales as a powerful tool to accompany change
processes in organisations.
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Risk and Investment in Social Enterprises
Maurice Ayuketang Nso
Page No: 20-25
This study examines the relationship between risk and
returns of social investors in assessing the association between risk and investment
in social enterprises. A simplified mathematical methodological tool determined
a coefficient of variation (CV) of almost 2 between risk and expected returns of
investing in social enterprise thus establishing a functional relationship equation
(Risk = 2 Returns + Net Investment) for examining the relationship between risk
and investment in social enterprises. The study found out that other factors other
than just risk and return level attract social investors to invest in non-governmental
organization. These factors are; social interest, investor interest, government
interest, foreign bodies, diplomatic mission interest, availability of funds and
the prevailing circumstances in a particular region. Expected returns from social
investments would likely fluctuate around 5% depending on the place of operation
of the social enterprise, the nature and size of social interment projects of the
social enterprise.
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Architecture Model of Intelligent Marketing System
based on Big Data
Qunlin Fan
Page No: 26-31
When firms develop into a certain stage of life cycle,
the growth cost and difficulty of business value will increase. In this case, what
means to further enhance the business value has become a major challenge and big
data technology brings new opportunities for the business value enhancement. Big
data technology can help firms to divide the resources and bring better user experience;
its essence is restoring the user's real demand. In order to play the advantage
of big data, firms need to join the big data technology and marketing professional
ability together, build the intelligent marketing system, optimize the internal
resource and more by solute the connection with external resource, achieve the continuous
business value enhancement.
This study researches the architecture model of intelligent marketing system from
the aspects of big data planning, data management and processing system, big data
structure and five major values aim to provide theoretical guidance for the construction
of marketing system in firm.
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Ants’ Management as a principle applied to AGP Elevator
Inc., Philippines
Mendoza Catalino N.
Page No: 32-35
This study focuses on the application of the Ants’ Management
as a principle formulated by Catalino N. Mendoza in one of his observational researches
in 2010, using a qualitative research specifically, focus group discussion and participative-
observation in two different groups, the management and the workforce.
The results of the study turned-out to be effective and at the same time efficient
in the sense that every activity within the organizations showed that the six (6)
C’s as a principle are very effective once utilized and applied at the right time
and place but of course with the proper dissemination of information, monitoring
and controlling programs. As a conclusion, there is no idle time resulting to minimal
wastage in all aspects of the operations from manpower to minutes of the projects.
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Marketing of Security and Surveillance Products
Hasan Mahamudul and Yousuf Sheikh Salahuddin
Page No: 36-42
The aim of this study is to explore the marketing of
security and surveillance products in Bangladesh through a case study on Provenance
Ltd. The opinions of the respondents have been taken through a non-structured open-ended
questionnaire. In this context, a total of 6 organizations participated in in-depth
interviews. Promotional materials, websites, official settings and channel activities
of the respective firm have been analyzed.
The study has found that Provenance Ltd. is constantly improving its market through
its marketing of quality product at a reasonable price. There are some major challenges
that Provenance Ltd. has to face in future like-Absence of a proper long-term plan,
Uninformed Clientele, Stiff Competition, Inadequate skilled technical people, Competitor’s
pricing strategy, Government rules and regulations.
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Advertising and Programmed Buying Behaviors in selected
quoted food and beverage firms in Nigeria
Owolabi Akeem Usman and Jacob Olubukola Oladipo
Page No: 43-47
Organizational focus is mainly on how to get the attention
of the prospective customers and consumers with insinuation that many factors influence
consumer’s decisions since consumers’ needs are insatiable, multi-variant and divergent.
This study examined the impact of advertising on Consumer programmes Buying Behaviour.
This study covers annual reports of selected companies for a period of 10 years
(2006 to 2016). Random sampling technique was used to select ten foods and beverages
firms in Nigeria. Panel data analysis was used to examine the available data while
the result revealed that advertising has a positive significant impact on programmed
buying behavior at 0.05% level of significance. Hausman test also validated the
random effect. Therefore, an organization should implement the best strategy as
a competitive advantage in presenting their offering.
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