Advances In Management

Indexed in SCOPUS, Chemical Abstracts Services, UGC, NAAS and Indian Citation Index etc.

Advances In Management

Vol. 12(3) September 2019

How to vanquish the Dragon? An Empirical Test of the Parallels between Fairy Tales and Change Management

Ronald Busse, Carina Dewald and Markus Oliver Schreiner

Page No: 1-19

A vast majority of organizational change processes fail. In this piece, we look at the management of change through the lens of narratology. We ask if and how tales may function as a blueprint for organizational change. To be more specific, this study examines structural and functional parallels between regular narratives in fairy tales and complex reality in organizations. We empirically test a conceptual framework, which is based on the Proppian morphology of Afanassyev’s fairy tales, the hero's journey of Campbell and the classical change management approach of Lewin.

Our qualitative approach delivers strong support for our assumption that the individual's need for simplifying complex reality actually exists. Follow-up work can develop practical recommendations for action for tales as a powerful tool to accompany change processes in organisations.

Full Text

Risk and Investment in Social Enterprises

Maurice Ayuketang Nso

Page No: 20-25

This study examines the relationship between risk and returns of social investors in assessing the association between risk and investment in social enterprises. A simplified mathematical methodological tool determined a coefficient of variation (CV) of almost 2 between risk and expected returns of investing in social enterprise thus establishing a functional relationship equation (Risk = 2 Returns + Net Investment) for examining the relationship between risk and investment in social enterprises. The study found out that other factors other than just risk and return level attract social investors to invest in non-governmental organization. These factors are; social interest, investor interest, government interest, foreign bodies, diplomatic mission interest, availability of funds and the prevailing circumstances in a particular region. Expected returns from social investments would likely fluctuate around 5% depending on the place of operation of the social enterprise, the nature and size of social interment projects of the social enterprise.

Full Text

Architecture Model of Intelligent Marketing System based on Big Data

Qunlin Fan

Page No: 26-31

When firms develop into a certain stage of life cycle, the growth cost and difficulty of business value will increase. In this case, what means to further enhance the business value has become a major challenge and big data technology brings new opportunities for the business value enhancement. Big data technology can help firms to divide the resources and bring better user experience; its essence is restoring the user's real demand. In order to play the advantage of big data, firms need to join the big data technology and marketing professional ability together, build the intelligent marketing system, optimize the internal resource and more by solute the connection with external resource, achieve the continuous business value enhancement.

This study researches the architecture model of intelligent marketing system from the aspects of big data planning, data management and processing system, big data structure and five major values aim to provide theoretical guidance for the construction of marketing system in firm.

Full Text

Ants’ Management as a principle applied to AGP Elevator Inc., Philippines

Mendoza Catalino N.

Page No: 32-35

This study focuses on the application of the Ants’ Management as a principle formulated by Catalino N. Mendoza in one of his observational researches in 2010, using a qualitative research specifically, focus group discussion and participative- observation in two different groups, the management and the workforce.

The results of the study turned-out to be effective and at the same time efficient in the sense that every activity within the organizations showed that the six (6) C’s as a principle are very effective once utilized and applied at the right time and place but of course with the proper dissemination of information, monitoring and controlling programs. As a conclusion, there is no idle time resulting to minimal wastage in all aspects of the operations from manpower to minutes of the projects.

Full Text

Marketing of Security and Surveillance Products

Hasan Mahamudul and Yousuf Sheikh Salahuddin

Page No: 36-42

The aim of this study is to explore the marketing of security and surveillance products in Bangladesh through a case study on Provenance Ltd. The opinions of the respondents have been taken through a non-structured open-ended questionnaire. In this context, a total of 6 organizations participated in in-depth interviews. Promotional materials, websites, official settings and channel activities of the respective firm have been analyzed.

The study has found that Provenance Ltd. is constantly improving its market through its marketing of quality product at a reasonable price. There are some major challenges that Provenance Ltd. has to face in future like-Absence of a proper long-term plan, Uninformed Clientele, Stiff Competition, Inadequate skilled technical people, Competitor’s pricing strategy, Government rules and regulations.

Full Text

Advertising and Programmed Buying Behaviors in selected quoted food and beverage firms in Nigeria

Owolabi Akeem Usman and Jacob Olubukola Oladipo

Page No: 43-47

Organizational focus is mainly on how to get the attention of the prospective customers and consumers with insinuation that many factors influence consumer’s decisions since consumers’ needs are insatiable, multi-variant and divergent. This study examined the impact of advertising on Consumer programmes Buying Behaviour.

This study covers annual reports of selected companies for a period of 10 years (2006 to 2016). Random sampling technique was used to select ten foods and beverages firms in Nigeria. Panel data analysis was used to examine the available data while the result revealed that advertising has a positive significant impact on programmed buying behavior at 0.05% level of significance. Hausman test also validated the random effect. Therefore, an organization should implement the best strategy as a competitive advantage in presenting their offering.

Full Text