Advances In Management

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A perception on customer relationship management as a tool of information technology

Sakunthala A.

Advances In Management; Vol. 16(1); 35-40; doi: https://doi.org/10.25303/1601aim035040; (2023)

Abstract
Information technology is a dominant area in today’s world with its ever increasing importance in every aspect of life and is the backbone of the Indian economy. Information Technology brings out many other different technologies inherent in this field along with their impact and how it makes them easier to use, create, manage and exchange information.

Customer Relationship Management (CRM) is becoming an important factor in Indian Information Technology (IT) sector as each and every company in IT is realizing the significance of customer satisfaction to survive in the competitive world.