How many businesses
use CRM software to enhance customer interactions?
Sakunthala A.
Advances In Management; Vol. 16(3); 38-42;
doi: https://doi.org/10.25303/1603aim038042; (2023)
Abstract
Customer relations are a major concern for businesses today, much more so than in
the past, as the business environment has become more competitive as a result of
the growing number of players on the market. Because services are more complicated
than products and more tied to the actual firm than physical products, relationships
are even more important in service firms.
As a result, companies in this industry must focus even more on consumer relations.
This research examined how CRM software or applications are utilized in many businesses
or industries to enhance customer interactions, as well as customer demands, satisfaction
and loyalty.
