Vol. 2(10) October 2009
Offer-Acceptance Index: A Proposed Recruitment Instrument
to predict Job Applicants’ Behavior
Vidyarthi Prajya and Anand Smriti
This article proposes a model of job offer-acceptance
to explain the complex relationship between job offer acceptance intention and actual
behavior. We integrate attraction-selection-attrition and person-environment fit
theories with elimination-by-aspects theory of choice making to explain offer acceptance
behavior in the presence of multiple job offers. These theories along with the theory
of reasoned action and planned behavior are used to create a multi-dimensional measure
of offer-acceptance index. Seven factors of perceived alternatives and three factors
of individual characteristics are identified to help increase the predictive power
of acceptance intentions on job choice behaviors.
Full Text
Testing of Weak-Form Efficiency in Indian Capital
Market
Lazar D. and Nouroul Alim B.
This paper tests the Weak-form efficiency of Indian capital
market. A daily closing price of S&P CNX Nifty for the period from 3rd November,
1994 to 30th June, 2008 is included in the study. For the purpose of testing Weak-from
(otherwise called Random Walk) the Unit Root tests – Augmented Dickey-Fuller (ADF)
and Phillips-Perron (PP) tests were employed. The results of descriptive statistics
of return series are not normally distributed that is series are in Random Walk.
The Augmented Dickey-Fuller (ADF) and Phillips –Perron (PP) tests concluded that
the Indian capital market is Weak-form efficient.
Full Text
Prospect of Bamboo Fabric in India: A Supply and Demand
Study
Malhotra Gunjan, Dey Arnab, Sanyal Romit Kumar and Nagraj Vijay
The global availability of bamboo resources and various
factors affecting the supply of bamboo in the Indian context was assessed through
secondary research. Then, a primary research was conducted to determine the demand
for bamboo fabric in India. 321 complete responses to the survey were obtained for
complete analysis which included identification of significant factors influencing
the demand of bamboo fabric in India. The four factors identified - antimicrobial,
cooling effect, texture and eco-friendly were all found to be reliable. The research
reveals that there exists a demand for bamboo clothing. With an abundance of resource,
a brand of bamboo clothing would go well for the Indian fabric industry and the
overall environment at the same time.
Full Text
A study on Performance Management through Recession
Metrics during Downturn
Dash Bidya
Recession indeed presents a very difficult time for any
existing enterprise in today’s corporate world and no company is exempted from this
truth. It is essential for every company to know how to implement the right metric
set for this very trying period. Performance management through recession metrics
implemented is indeed a must. Employee morale is one thing that is hard to maintain
in any company during this extremely trying and frustrating period. Communication
should definitely be one of the focus points of the recession metrics. Open communication
should be administered because without this, the informal grapevine would then be
the ultimate source of havoc in the company. Anxiety levels would be raised and
the employees themselves would feel detached and angry because they are not being
told everything that has been going on under their noses. The restructuring of the
organization should also be included in the metric set. Downsizing is inevitable
so there will certainly be a lot of people that the company would have to let go.
More importantly, the employees left behind are the ones who need to do more work
with fewer resources so they might need to work longer hours and shorter days –
to maximize time and cut costs. Thus, the restructuring of the organization and
the workforce should be done systematically so that employee morale would not be
made to suffer more. Performance management is such a key, by which every organization
can do the proper assessment of employees and their output which matters a lot to
both the employees and the organization in downturn.
Full Text
A Decision-Analysis Approach for Optimizing Design
Alternatives for Information Systems
Berger Paul D.
Increasing performance and capacity of an information
system and its components improve their utilization and associated benefits, but
involve higher costs. Hence, we suggest that the design and configuration of an
information system must reflect assessments of cost-benefit tradeoffs in addition
to satisfying technical and functional requirements. Modeling and quantifying such
tradeoffs can help evaluate design alternatives and identify economically-superior
solutions. In this study, we develop a decision-analysis framework for assessing
strategies for designing information systems. We examine the conditions under which
one design strategy exhibits superior performance compared with other design strategies.
.
Full Text
Revisiting Linkages between Entrepreneurship and Higher
Education
Jyothi P.
Academic world has come to recognise the importance of
entrepreneurship and the value of entrepreneurship education and hence there has
been an increasing attention focused on developing the entrepreneurial spirit among
the students. Several models have been postulated and educational conferences attempted
to disseminate information about the teaching of entrepreneurship and small businesses.
Leading experts throughout the world have contributed their knowledge and experience
so that others can benefit in the field of entrepreneurship education. In the Indian
context, the need for the development of entrepreneurial spirit among the educated
youth has been immensely recognized and education system is considered as a powerful
tool in developing it. The present study tries to explore the possible ways of linking
entrepreneurship in higher education. Opinions are elicited from faculty and students
in their orientation, awareness and interest in entrepreneurship education.
Full Text
Ethical Marketing and Regulations
Kumar Satinder
In the past businesses pursued profits single-mindedly
with little or no consideration for the wider social and environmental impact of
their activities but this is not the case today. The consumer movement and the environmental
lobby are now firmly established as vigilant and powerful watchdogs and have successfully
brought about changes in business practice and in the laws, which govern how businesses
must operate. Many businesses have voluntarily changed their ways of operating to
take these wider concerns into account. For example, in marketing, the 'marketing
concept' has become synonymous with having a consumer orientation and the more recent
'societal marketing concept' extols the need for marketers to consider the wants
and long-run needs of both society and consumers.
Full Text
Customer Satisfaction with Service Quality with Special
Reference to Life Insurance Corporation in Madurai District
Ponreka Maria D. and Surya Rao U.
Insurance is the best form of fortification against risk
that has been formulated by man. Since its emergence, insurance has become unavoidable
to every aspect of human life from health disorders to building properties, from
household articles to multimillion – dollar projects. The insurance industry in
India was opened up to private sector participation in the year 2000. Because of
the entry of private players in the insurance market, LIC has lost 26% market share
to the private players although both, market size and the insurance premium being
collected are on the rise. In 2007, LIC accounted for 74.18% of the total insurance
market in India. In view of the increasing competition, this paper attempts to understand
the dimensions of service quality, which helps ensuring maximum customer satisfaction
and hence helps LIC to acquire a larger share in the market. The study was done
on a stratified random sampling design.
Full Text
An Approach for Faculty Development
Singh Anurag and Kumar Brajesh
Institutions of higher education have a great role to
play through quality teaching for student learning. However, few faculties receive
any type of teacher training before entering the academic world. As a result, faculty
development is one likely solution to enhance teacher quality. But traditional faculty
development method is facing serious shortcomings that impede its ability to improve
teacher quality. The answer of faculty development lies in the marriage of two unlikely
partners: online learning and case studies. This paper explores the possibilities
for faculty development through online discussion of a case in the form of a model
which could be a viable strategy for faculty development to improve teaching quality
in all disciplines of higher education.
Full Text
Rehabilitation and Resettlement of Project affected
Persons at Women, Missionary, Legislative and Training Levels
Narasimhan Ganesh
The intricacies of problems faced by the project affected
persons with special focus on people displaced by mining in NLC (Neyveli Lignite
Corporation) were investigated. Recommendations for solutions to the problems were
made at different levels for rehabilitation and resettlement of project affected
persons.
Full Text