Advances In Management

Indexed in SCOPUS, Chemical Abstracts Services, UGC, NAAS and Indian Citation Index etc.

Advances In Management

Vol. 4(8) August 2011

Research Articles:
Monopolies and the Challenge of Globalization
from the Operational Management Point of View

Michal Sharon

This paper describes and analyzes issues regarding operational challenges faced by business oriented monopoly, assuming the monopoly is forced/ will be forced to enact a competitive policy. What are the strategic developments such a monopoly faces? How should monopolies change, as a result of globalization and competition, their perception of OM importance in the strategic process? Which key terms are probably needed to change? What is the probability of surviving the changes?

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Financial Globalizations Crisis and Its Effect on Indian Financial Markets

Lavanya T.

Financial Globalization is the integration of a country’s local financial system with international financial markets and institutions. This integration typically requires that governments liberalize the domestic financial sector and the capital account. Financial globalization is not a new phenomenon, but today’s depth and breath are unprecedented. Capital flows have existed for a long time. In fact, according to some measures, the extent of capital mobility and capital flows a hundred years ago is comparable to todays as opined by Bordo, Eichengreen and Irwin5. At that time, however, only few countries and sectors participated in financial globalization and capital flows tended to follow migration and were generally directed towards supporting trade flows. It was not until the 1970s that the world witnessed the beginning of a new wave of financial integration. Decreasing capital controls and increasing capital mobility with a growing participation of a wide range of developing counties in the global financial system characterized the post- Bretton Woods era, leading to a more integrated world economy towards the 1990s.

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Case Study:
Entrepreneurial Inclination among Female Students Pursuing Management Studies- An Empirical Study

Memon Shabana A.

Entrepreneurship is a key element of growth and development for all countries and it is most relevant to transition countries. Entrepreneurship has been a male-dominated phenomenon from the very early age, but time has changed the situation and brought women as today's most memorable and inspirational entrepreneurs. In almost all the developed countries in the world women are putting their steps at par with the men in the field of business. Women are the nuclei of a nation. They are the real builder and moulder of a nation's destiny. The position and status of women in any society is an index of its civilization and progress. A role of modern women is not confined to the traditional role as a mother and housewife; it has and is undergoing changes. The hidden entrepreneurial potential of women is gradually being surfaced with the growing sensitivity to their role and economic status in the society; they are increasingly becoming conscious of their existence and their rights. In the prevailing scenario, Management Institutions often boost of near 100% job placement for their students and strive to create their identity around the same. But in the days to come the basis to identify an excellent institution will depend on how many entrepreneurs it created rather than how many students could find lucrative placements.A questionnaire was administered to around 100 post graduate students of Bharati Vidyapeeth Institute of Management, Kolhapur and Shahu Institute of Business Education and Research. The study aims at finding out the various motivating factors which make the women student select entrepreneurship as a career option as well as the various perceived difficulties which hinder the choice of the students in selecting entrepreneurship after their post graduate course.

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Celebrity Endorsement in FMCGs Advertising –A Case Study in a Culturally Vibrant Society

Kumar Brajesh and Patra Gouranga

Advertising is nothing but brings the things into the cognitive range of the audience. A traditional view of advertisement communication holds that advertisement is something the advertiser does to the audience. Advertisement is viewed as a stimulus that triggers the desire response. Advertising elicits responses that audience is exposed to. People tend to select for attention those advertisements that are quickly recognizable and recallable as being accordance with interest or beliefs which they already hold. In this regards Advertisers use celebrities to enhance audience attractiveness, make the ad memorable, more recallable, credible and desirable and add glamour to the product. In this sense, we are trying here to study the components of ads copy in creating impact of an advertising campaign on customers and potential consumers and the strategic position of celebrity endorsement in FMCGs product advertising in the context of cultural set up of North East India. The finding of the study supports that for fast moving consumer goods advertising, celebrity plays a crucial role to make interest level of the respondents. Results also represent that celebrity creates more impact compared to message and background set up as a component of interest.

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The Quality of Corporate Governance Reporting –Empirical Evidence from Germany

Reiner Quick and Dipl. Kffr. Daniela Wiemann

According to the German Corporate Governance Code, a separate corporate governance report should be published in the annual report. In this study a scoring model is developed to evaluate the quality of corporate governance reports published by the 50 largest listed companies in Germany. The assessment criteria were derived from the German Corporate Governance Code and from the recommendations of a national research group. Results show that the reporting on supervisory board, management board and compliance statement is of a relatively good quality. Larger deficiencies can be found regarding the reporting on general meeting, ownership of shares and directors’ dealing, risk management and internal control system and in particular regarding reporting and audit of annual financial statements. Results of univariate and multivariate analyses suggest that the reporting quality is mainly determined by firm size. With regard to the univariate test results, size and a NYSE listing turned out to be significant variables as well.

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Fortune in Rural India -An Overview

Kulkarni Preeti M.

Marketing Management always deals in the ever changing marketing environment. The rural environment is in paradigm shifts and management needs to deal with the changing consumer behavior. The basic challenge in front of the rural marketer is to deal with the rural consumer who is undergoing transformation. Many marketers perceive that the rural markets are the protrusions of the urban slums or poor markets. The truth is that the rural consumer’s concept of value is different from the urban consumers. The culture of rural is not of display of the wealth and modality. The symptoms of modernity are different than the urban counterparts. The rural consumer purchases only when it is extremely needed by them, not because of tempting promotional offers. The rural market in India is quite charming and demanding in spite of all the difficulties existing. The potential is enormous. Even though, these markets have imperfection, they also have tremendous opportunities which should be availed by the marketers. The marketers have to come up with innovative ideas to win the customers.

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Shop Lifting – An Exploratory Study of Jammu City

Jain Deepak

Shoplifting – one of the major problems has been faced by the retailers since 1950s as the concept shifted from service to self service stores. However, the same was not taken as crime till date. An attempt was made though this study to know the shoplifting characteristics especially in Jammu City, including the trait of shoplifters and the situation of the retail stores where the stealing takes place. The research was conducted on 98 general store retail outlets in Jammu City. Descriptive statistics as well as some inferential statistics were employed. The inferences and suggestions serve as a guide for retailers to prevent shoplifting.

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