Advances In Management

Indexed in SCOPUS, Chemical Abstracts Services, UGC, NAAS and Indian Citation Index etc.

Advances In Management

Vol. 4(11) November 2011

Research Articles:
Creation of Knowledge Management System

Ramani Gopal C.S. and Joy P.A.

Knowledge Management system creation can be viewed as a life cycle. Begins with a plan and justification and ends with a system structured to meet Knowledge management requirements for the whole company. Many companies have become so complex that their knowledge is fragmented, extremely difficult to locate and share and therefore inconsistent, redundant and ignored throughout the decisions that drive the company. This is where a stable blueprint fits in. To be effective, the developed Knowledge Management Team needs to build on a Knowledge Management blueprint. It should provides a road map for building and incrementally improving a Knowledge Management system, should provide for the explication of invaluable tacit knowledge that exists in the minds of its employees. Bias in technology choice in favor of software components that integrate well with company’s legacy systems should be avoided. A Knowledge Management system built without a well defined architecture will lead only to chaos in near future.

Full Text

New Parameters in Market Segmentation -Ethnic Marketing is the Key

Venkatesh R.

Ever since marketing era began after the production and selling periods, different concepts of marketing were followed. The early days started with mass marketing as concept of moving products to customers and then marketer realized that customer tastes and preferences differed from country to country and within the country. They also realized that lot of other factors like age and income could play a vital role in customer preferences for products. Segmentation of markets began. Initially markets were segmented by Geography, Demography and Psychography. But then, the liberalisation and free trade saw people moving from one place to another and settling down comfortably. Ethnic minorities started growing in numbers and stature and the demand for ethnic products increased. Ethnic markets grew in size and volume and accounted for trillions of dollars worldwide. This necessitated Marketers to have a fresh look at the way markets have to be segmented. Should they start looking at multi-cultural markets and multi cultural products or should they stick to traditional segmentation and producing mainstream products hoping that the ethnic minorities will start following mainstream practices. This article examines the scope for micro segmentation of markets based on multi-culture.

Full Text

Case Study:
Confronting Obesity: A Case Study of the Corporate Social Responsibility of McDonald’s

Fortunato John A.

Engaging in corporate social responsibility activities is considered by many as a necessity for any company. The necessity is heightened when a company has to deal with the usage of its products being thought of as a behavior risk. Such is the situation for a company in the fast food industry. This article examines how McDonald’s, a leading global food service provider, implements and communicates its corporate social responsibility initiatives to specifically address the societal concern of obesity. This article details how McDonald’s tactics closely align with the strategies that the scholarly literature provides for an effective corporate social responsibility initiative.

Full Text

The Impact of Financial Risk on Capital Structure Decisions in Selected Indian Industries: A Descriptive Analysis

Raiyani Jagdish R.

Financing decisions are one of the most critical areas for finance managers. It has direct impact on capital structure and financial risk of the companies. It has always been an area for interest for researchers to understand the relationship between capital structure and financial risk of the company. This paper is a moderate attempt to understand impact of financial risk on capital structure decisions in selected Indian industries. For this purpose, the study used definition of capital structure in scope of book value to market value and measures were assumed for financial performance. In this paper, we applied the data of 59 companies listed on Stock Exchange of India in a 10-year time horizon (1997-2007). For the present study, data were collected through the secondary sources.

Industries of the study were selected based on ten years' data availability and if the total assets value of the company were more than Rs. 100 crores, the statistical tools used for analyzing them vary from general descriptive analysis such as Mean, Standard Deviation, Coefficient of Variation, Compound Growth Rate to Linear Growth Rate. Also, parametric t-test for ascertaining the level of significance of both compound and linear growth rates and one way analysis of variance, simply called F-test across selected industry sectors have also been used. Results of our study demonstrated that finance risk variables, particularly risk followed by volatility in ROE have significant effect on determining the additional variation in use of debt financing in business through long-term sources among firms under all selected sectors.

Full Text

Less Stressed at Work – Research on the Efficacy of Job Stress Coping Strategies

Chang Kirk

This research aimed to clarify the efficacy of common job-stress coping strategies used by general employees. These strategies included: seeking assis-tance self assistance, group intervention, avoidance and changing beliefs. Data were gathered from a large-scale questionnaire survey (N = 880) with an anti-CMV strategy adopted. This research first discovered that the efficacy of coping strategies was not universal but depended on employees’ gender, educational levels and the interaction between different strategies. Secondly, whether a strategy supported or worked against stress alleviation was subject to its nature. Thirdly, using dual-strategies did not necessarily lead to stress reduction. Findings have contributed to bridging the gap between stress coping mechanism and the efficacy of coping strategies.

Full Text

Modeling the Optimization of Service Quality for Indian Food Retail Stores by Prioritized Service Attributes -A Non-Linear Programming Approach

Jayakumar G.S. David Sam

This article attempts to codify the service quality dimensions within the scope of the Organized Retailing Sector in India. It is a known fact that organised retailing is making a strong impact in many parts of India’s growing economy. With rapid change and expansion in the retail environment, it has become all the more necessary to identify and streamline the different parameters. This research article takes up dimensions like Physical Aspects, Reliability, Personal Interaction, Problem Solving and Policy which access the retail service effective users of especially the food retailers. The study attempts to optimize Service Quality of 4 major food retailers (Spencer’s, Nilgris, Margin Free, Reliance Fresh) in Chennai city by using Non-linear programming technique for the purpose of prioritizing the service attributes of the food retail outlets. The data used in this study were collected from 630 retail shoppers and they emphasize to give the actual perception about the retail outlets. The results extracted from the study emphasize the food retailers have to consider the priority weights for each service attributes before enhancing the service quality and it will lead to render maximum service quality to customers of food retail outlets.

Full Text

Gender Differences affecting Familial and Work Responsibilities:
A Study of Indian Professionals

Tiwari Deepika and Jha Ajeya

In the last few years, the roles of men and women have changed to a great extent. Despite great changes in the workplace, life at home for a woman is still much the same as it was in past generations. Both men and women are increasingly working together to learn about their new roles, still the women members have to face a lot of difficulties to strike a balance between their family life and professional life. This paper measures the expressed beliefs of working men and women affecting their family and professional work responsibilities and its possible misinterpretation in the context of team-work. Our findings conclude that both men and women believe that their commitment to professional work is not reduced because of their familial responsibilities.

Full Text

Growth in sales compared with asset turnover, leverage and profitability: An analytical study of large Indian companies

Ramudu Janaki P. and Parasuraman N.R.

As a result of liberal Government policy and sufficient set of circumstances for bringing about competitive strength, Indian companies, during the recent past started surging ahead in terms of growth. However, the disturbing question often asked in corporate circles is as to whether the super growth achieved has its roots on progress and development in other key parameters that give rise to financial efficiency. Thus Asset Turnover, Leverage and Return on Net Worth were not fully going up commensurate with the growth in sales achieved. This paper seeks to study the relationship, if any, between key parameters of growth and growth in sales. The DuPont equation is taken as the basis for the study. The period from 2004 to 2008 has been considered and companies have been grouped in terms of degree of growth achieved. Corresponding grouping has been done in terms of other parameters so that the findings are reliable. Companies which have achieved high growth in sales (40% or above), the other key parameters – Asset Turnover, Leverage and Return on Net Worth – have moved synchronously, while the same cannot be said of the companies which have achieved only moderate or low growth.

Full Text

General Article:
“Jobs” Style

Padma Shankar

Steve Jobs, an innovator, computer geek and entrepreneur has logged out from this world. It is an end of an era of the “greatest CEO”. An icon with foresight and fashion helped the customers to realize their dreams. He is regarded as the Leonardo da Vinci of the information era. After Adam, Newton, the great American Apple “Michelangelo” who changed the life of every human incredibly in this world is “Jobs”. His mantra as told by him is, “the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matter of the heart, you’ll know when you find it.” Described by some as “tyrant” his management style includes praising and berating people. He is believed to have embraced Indian values and been humble and delightful also. He kept things simple but focused. Steve Jobs is a historical CEO who inspired people, made big bets and also took big risks.

Full Text

An Overview of Industrial Marketing

Honnalli S.H.

Industrial marketing involves the sale of goods by one business to other businesses. Typically it is the marketing of goods and services to business organizations for use in the manufacture of their products or in the operation of their businesses. Industrial Marketing is also known as Business-to-Business Marketing (B2B Marketing). With industrial products the seller is not focused on appealing to the mass market (as with consumer products), but is instead looking to appeal to a much smaller number of specialist buyers. In B2B marketing firms often deploy a range of more branding strategies in the marketplace. These are often based on secondary brand associations which are outside the firm’s control and the traditional marketing mix.

Full Text