Advances In Management

Indexed in SCOPUS, Chemical Abstracts Services, UGC, NAAS and Indian Citation Index etc.

Advances In Management

Vol. 4(10) October 2011

Research Articles:
Design of an Instrument for
Evaluating Emotional Intelligence among Professionals

Aruna R., Suganthi L. and Anand A Samuel

Research indicates that a person’s behaviour and competency at work are related to that person’s personality and his emotional intelligence. These two parameters define a person’s ability to handle stress, work pressure etc. and help determine the performance levels and the sociability levels of the employee. An instrument for determining the emotional intelligence (EI) level of individuals at work place has been designed and validated. A set of 12 parameters to define EI was identified and the questionnaire was based on these parameters. The parameters were derived after comparing three of the most popular theories in EI. The options and scores were decided based on discussions with the expert group. The questionnaire was validated through discussions and Delphi study with experts. The questions were scenario based and the respondents have to choose from four options which they feel they would most likely take in such a situation. The questionnaire was administered among 60 IT professionals in an IT firm which had a population size of 780 employees. The analysis revealed that most of the employees in the IT organization surveyed had an EI level of average only. It was found that the score was highest in the case of emotional awareness (94.82% of respondents). This indicates that in times of stress, it will help employees to sense and check their emotions and concentrate on work.

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Dimensionality of Service Quality and Its Critical Predictors to Customer Satisfaction in Indian Retail Banking

Arora Vibha, Nravichandran and Jain N.K.

This paper investigates the various dimensions of service quality and how these dimensions determine customer satisfaction in Indian banking sector. Using Service performance (Servperf) model, the survey was undertaken in Delhi and National capital region on the sample of 318 respondents to test dimensionality of servperf by using construct validity and reliability test. Servperf model proved to be four dimensional in context of Indian banking sector. Further multivariate regression analysis was used to see the impact of service quality dimensions on customer satisfaction. Reliability and service interaction were found to be significant variables to customer satisfaction in India.

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The Variables that influence New Product Success

Vijayan K. and Jayshree Suresh

Launching new products is an exciting and daunting task. As new product success rate is only 60% to 70% across industries, to avoid possible losses and trauma of failure, one needs to take care to do thorough homework on operations and alternative contingency plans. More importantly the antecedents and predictors of new product success need to be identified and incorporated in the new product ideation-concept development-testing-screening-business analysis-physi-cal product development and test - launch process. Twenty four factors that are drivers of new product success have been identified from past studies. These drivers of new product success are classified under product characteristics, process characteristics, stra-tegy characteristics and market place characteristics.

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Workforce Diversity and HR Challenges

Sreedhar Uma

In the 21st century, the expected trans-formation of economic environment, cutting across borders, advances in technology, the ensuing intense competitive global and domestic markets have created enormous pressure on organization to manage their workforce. In particular, the rapid expansion of firms in new markets outside their resident economy has made employment of workforce from these new markets imperative. The cross cultural, cross border mingling has resulted in the creation of a new class of people- global citizen with global attitudes, tastes and networks. This has been posing challenges to the corporate world, culminating in Olympian competition. Thus, globalization requires that organizations increase their ability to learn and collaborate to manage diversity.

Three interrelated phenomena are emerging namely; borderless world, diversity and knowledge power. Globalization unleashes multiple variables, the borderless world preludes immense complexity – complexity in the world, inter-organizational relationships, in modes of conducting business and in socio cultural diversity.

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Case Study:
A Study on Organizational Behaviour with reference to Amara Raja Batteries Limited

Reddy Vijaya Bhaskar M., Haritha K. and Subrahmanyam S.E.V.

Organizational climate is the condition of an organizational environment related to the characteris-tics of the job, the leadership, the workgroup and the various subsystems as well as the total organization. In the vast literature based on job satisfaction, one may find that job satisfaction has been investigated through differing methodologies, serving as a predictor, outcome, moderator and mediator variables. Job satisfaction has been linked to organizational commitment, life satisfaction, training, empowerment, customer satisfaction and reduced intention to quit.

Organizational Commitment exists within four factors: Commitment to the organization, commitment to top management, commitment to immediate supervisors and commitment to work groups. A distinction between organizational climate and organizational culture must be made as they are related but two distinct concepts may not be used interchangeably. In order to fully understand organizational climate, one must also understand how it differs from organizational culture. Organizational culture is a result of the social system, work unit, or even department, whereas organizational climate is an aggregate of an employee’s perceptions of the policies, practices and actions that are noticed, supported and rewarded in a work environment. Previous research has supported that organizational culture and organiza-tional climate are two distinct and unique concepts. It has been empirically provided in many Indian and western organizations that employee-centered climate and achievement-oriented climate ultimately improved performance.

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Impact of Working Capital Management on the Profitability of Limited Companies

Trivedi Savita

Finance is regarded as the lifeblood of any business organization. The Financial management deals with the process of procuring of financial resources and its judicious utilization with a view to maximizing the shareholders wealth. Efficient management of every business enterprise is largely dependent on the efficient management of its finance. Financial management is managerial activity which is concerned with planning and controlling of the firm’s financial resources. Most of the businesses fail as they are unable to meet their working capital requirements. If the firm cannot maintain a satisfactory level of working capital, it is likely to become insolvent.

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An Empirical Investigation of the Relation between Risk Tolerance and Socioeconomic Characteristics of Individual Investors

Syed Tabassum Sultana and Pardhasaradhi S.

Assessment of risk tolerance is an essential consideration for optimum asset allocation within an investment portfolio. It is crucial in determining and achieving long-term investment goals. If the risk tolerance is based on a rational and informed evaluation, then the investor is prepared for a trade off between returns and the degree of risk leading to mitigation of risk related problems and optimization of returns. For example, individuals with low risk tolerance may not achieve expected investment goals in the long term. They may experience opportunity losses for not investing in stocks. Similarly, individuals with high-risk tolerance levels may unnecessarily lose wealth for not investing in short term investments. This empirical study is designed to determine the subjective risk tolerance level of Indian individual investors and discover the relationship between investors’ socioeconomic characteristics (such as marital status, education occupation earnings, number of dependents etc.) and risk tolerance. Statistical technique chi-square is used to explore the relationship. The research concludes that investors’ socioeconomic characteristics such as Marital status, Earnings, Occupation and number of dependents are dependent on risk tolerance but Educational level, regularity of investment decision and basis of investment decision are independent of risk tolerance level of the Indian individual investor. The finds could constitute vital input for the investment product designers to design financial products that can cater to the individual investors’ requirements.

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