Advances In Management

Indexed in SCOPUS, Chemical Abstracts Services, UGC, NAAS and Indian Citation Index etc.

Advances In Management

Vol. 5(6) June 2012

Research Articles:
Social Responsibility and ISO 26000 Standards: A New Beginning

Sood Puneet and Nag Ashish

ISO 26000 is a newly emerging international standard for social responsibility. The research in the paper is limited to the linkages and discussion between CSR stemming from the development of ISO 26000. ISO 26000 is a global initiative. The paper throws light for quality management leaders and practitioners from organizations and corporate world about the recent developments in international standardization of social responsibility and corporate social responsibility and draws the linkages between management strategies and corporate social responsibility that will enable them to adopt the CSR agenda and ISO 26000 in the future for sustainable development of all stakeholders.

The conceptual explanations and discussions shows the likely development in global standardization of social responsibility concept, its core subjects and its potential impact on future strategies for organizations on social responsibilities (SR) and sustainable development to all the stakeholders.

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Contribution of HRM Practices on Customer Satisfaction -A Conceptual Outline

Amutha R. and Srividhya S.

The article provides a novel way of thinking about customer satisfaction. Limitation of the paper is that it is conceptual. Research is required to test empirically the various research propositions. Further research in this area may provide more directed solutions to HRM practices and customer satisfaction issues. Effective HRM practices will attract customers differently.

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Brand Resonance

Vinodhini Y. and Mohan Kumar B.

The past decade (the first of the 21st century) has seen many dramatic changes in financial reporting. Dramatic events include the rapid acceptance of International Financial Reporting Standards by the international community, demise of some of the world’s largest corporations (many of whom were making fraudulent financial reports), demise of one of the world’s largest CPA firms, an economic collapse that put national economies at risk and passage of significant legislation intended to protect investors. This article gives an overview of these events in a manner designed to show the significance of these events in the business environment and provide sources to learn more about the events.

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Case Study:
An Exploration of Achieving Banking Excellence through Internal Service of Front line Personnel

Alexander Asha

In Banking Industry any competitive advantages obtained through innovative service design are usually momentary or impossible. The real source of competitive advantage is in the unmatched service attitude of the firm, especially its frontline personnel. This study attempts to evaluate internal service of front line personnel in banking industry. It also investigates the impact of variables like bank type, area of activity, work experience, qualification, gross income age and gender differences towards internal service of front line personnel. The result shows that gender, experience, qualification and age are the most important variables contributing towards the internal service of front line personnel in overall banking industry in Gujarat. It is also identified from the study that internal service of personnel at foreign banks is highly remarkable followed by private sector banks and State bank of India and associates. However the internal services of front line personnel at nationalized and private sector banks are significantly dependent on gender, age, experience and gross income, while none of the variable considered under study are having any significance towards the internal service of front line employees in foreign bank.

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A Study on Emotional Intelligence with reference to Bharat Heavy Electricals Limited, Ranipet

Reddy Vijaya Bhaskar M., Haritha K. and Neeraja K.

For a long time success of a person at the workplace was attributed mainly to the intelligence. The higher is the level of a job's complexity and authority, the greater is the impact of outstanding performance on the bottom-line. Management considers emotions as too subjective and whimsical phenomena which contribute less to productivity and profit. Emotional intelligence allows us to sense the emotional tone of groups, events and communication. It holds enormous power over learning. Emotional intelligence has been shown to be positively related to jobs performance at all levels. Several studies revealed that EQ matters more than IQ and emotional intelligence contributes significantly to the success of an individual. The present study measured personal competence, social competence and emotional intelligence. The study could not establish any association between success and emotional intelligence. Further, the analysis indicates the need to develop personal competence, social competence and emotional intelligence is falling start of. This needs the attention of academicians and policy makers who are at the helm of the companies.

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Assessing Work-Life Balance: From Emotional Intelligence and Role Efficacy of Career Women

Jyothi Sree V. and Jyothi P.

Work-life balance is the term used to describe practices in achieving a balance between the demands of employees’ family (life) and work lives. The demands and pressures of work make difficult to stretch time for balancing work-life activities. Women taking up work-life balance challenge have an impact on women's advancement. Organization also may create work place culture and climates that reflect concern for employees’ lives outside of work. It is important for organizations to periodically review current work processes and practices to determine which ones lead to work inefficiencies and employee stress. In this background the present study was undertaken to determine the Indian Career Women work-life balance. The present study focuses on the relationship between role efficacy and emotional intelligence as related to work- life balance of Career women. Sample consists of 63 career women working in Andhra Pradesh, India. The results show that there is a significant impact of factors affecting Role efficacy on Emotional Intelligence.

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Prioritization of Service Quality Factors in E-purchasing - A Cross Cultural Study

Oghazi Pejvak, Mostaghel Rana and Parida Vinit

Consumer behaviour has changed dramatically in the past decade. Today, consumers can order online many customised products ranging from trainers to cars. In an increasingly interdependent world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into account for localizing marketing strategies.

One of the key challenges of online businesses is the management of service quality, which holds a significant importance to customer satisfaction. This paper is purposed to unveil customers’ perceptions on service quality priority and different cultures’ expectations in online shopping. The proposed study has been tested on data from 413 customers divided in two groups from Europe (n=215) and Middle East (n=198). The study is based on the SERVQUAL instrument that identifies five quality dimensions. The findings indicate that developing countries customers need more security and clarity in transactions but also better internet infrastructure. Based on the study results, recommendations for managers and future research are also provided.

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Modeling the Evaluation of Customer Based Brand Equity of Two Wheeler

David Sam Jayakumar G.S. and John Thomas Bejoy

This paper made an attempt to evaluate the customer based brand equity for two wheeler segment in India with special reference to the largest selling bike brand Hero Honda. Aaker’s model of Brand equity was adopted which incorporated the four assets namely Brand Awareness, Brand Loyalty, Perceived Quality and Brand Association in the research study. The study was conduct in Tiruchirapalli, the heart of Tamilnadu to contact 275 Hero Honda users and collect data about 19 different brand equity items from the users. Structural Equation modeling was adopted to propose and evaluate the multidimensional model of customer based brand equity. The result of the analysis revealed, splendor is the most favorite bike brand for Hero Honda users. Moreover, the result of the SEM confirms that the Perceived Quality and Brand Awareness are the most influential assets and positively trigger the customer based brand equity of Hero Honda Bikes.

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Social Support among Industrial Employees

Narayanan R.

The present study aims to find out the social support among industrial employees. 100 employees were selected on the basis of using stratified random sampling method. The results revealed that industrial employees differ in their social support.

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General Article:
Flow of Foreign Direct Investment across Various Sectors in India

Sivakumar P. and Barkavi G.E.

Foreign direct investment (FDI) refers to long term participation by a country in another country. It usually involves participation in management, joint venture, transfer of technology and expertise. The Government’s liberalization and economic reforms programme was initiated in July 1991 under the new Industrial Policy Resolution. The Industrial policy reforms have substantially reduced the industrial licensing requirements, removed restrictions on expansion and facilitated easy access to foreign technology and Foreign Direct Investment.

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