Advances In Management

Indexed in SCOPUS, Chemical Abstracts Services, UGC, NAAS and Indian Citation Index etc.

Advances In Management

Vol. 6(4) April 2013

Evaluating Strategic Alliances in Small and Medium-Sized Enterprises

Stacy Mitchell and Cem Canel*

The ability of firms to carry out operational strategies such as differentiation, cost leadership or focused strategies can depend on their ability to integrate technological advances relevant to their industry. Small and Medium-sized Enterprises (SME), in particular, have many reasons to use strategic alliances as a way to counteract the market power and financial resources possessed by many large firms. This research intends to offer guidance to SMEs through the development of a hybrid model that facilitates successful strategic alliances. The hybrid model focuses on evaluating the motivations and risks involved with strategic alliances and predicting key success factors and provides a 5-step guideline that begins with problem definition and ends with evaluation of performance.

Full Text

Digital Media: To Be or Not To Be – An Advertiser’s Dilemmas

Rungta S.

The Media landscape is getting transformed rapidly in India and around the world. With increased globalization, India Media landscape has become increasingly complex and varied. The advent of internet and mobile communication has altered the rules of the game as far as the marketer; advertiser and media planners are concerned. The so called “New Media” has impacted not just the old media but has presented its own unique challenges in terms of nature of communication, measurement of reach and its impact on consumer behaviour. The Indian Marketing communication Industry is small compared to developed countries like US and UK and rapidly becoming „developed‟ country like China. However the media fragmentation has meant that Indian advertisers and media planner have had to face the same or added challenges of media measurement as faced by their global counterparts. India is probably the only country where Print and Digital media is both growing rapidly; unlike other nations where one is growing at the cost of another. It is in this light that the research paper aims to understand the nature and dimensions of challenges faced by Indian advertisers and media planners from the perspective of Digital Media.

Full Text

Embedding Leadership driven Conscious Capitalism into Corporate DNA

Coates Breena E.

Leaders in the 21st century corporate community have embraced the notion of “conscious capitalism” (CC) and have translated that slogan into varying degrees of action. At the core of their strategic initiatives, such leaders embrace the concept of the Triple Bottom Line (TBL)—the three interconnected corporate pillars of competitive advantage--people, planet and profit. To truly ensure that the values of ecology and economics tie into sustainable practices, conscious leadership embeds the principles behind corporate virtue into viable plans that create a muscular CC strategy—i.e. one that goes well beyond “greenwashing” to the concept of corporate social responsibility. This paper discusses three important strategic leadership alignments for CC: 1) Leadership-driven strategic cultural change from profit-maximization to the broader value of conscious capitalism. 2) Validation by leaders and stakeholders that firms incur social and ecological debt in their interconnected environments in the normal course of doing business, which must be avoided proactively, or at least, remediated. 3) Leadership guidelines for strategizing that will embed CC into the very DNA of the corporation.

Full Text

Quantum Leaps - The Resource Based View (RBV) and the School of Industrial Organization (IO) Revisited

Philipson Sarah and Oghazi Pejvak*

This is a conceptual paper. In her doctoral thesis, “Capital functions and the position of the workers” (in Swedish), published in 1980, Philpson36, explored a Marxian theory of Business administration, based on a little known work by Marx21, “Resultate des unmittelbares produktionsprozesses”. She explored the three concepts “levels of functions of capital”, after Bettelheim8, the “generalisation of capital functions” and hence globalisation and the possibility to use the concept of “hegemony” in business administration, after Gramsci.15 Two of the principle concepts were Marx’ “inner” and “outer” conditions of production. These pre-empted the Resource-Based View (RBV) and the School of Industrial Organization (IO) with hundred years. In Philipson36, she proposed 72 phenotypes for the principle strategic situations for companies, based on their inner and outer conditions of production. The resource based view and the Industrial Organization School have long been two antagonistic explanations of the strategic possibilities of firms. This study is a synthesis of these two schools based on the framework developed in Philipson36. It suggests a phenomenology for studying firm strategy that might possibly give precedence for a different mix of the two schools in the phenomenological cases. In spite of the development of the RBV and the IO over the last 30 years, the most interesting questions to pursue for strategy research are how companies transcends their resources to reinvent themselves and how they transcend their resources to face new environmental conditions of which they do not have enough experience and resources; hence the trans-cendence of their limitations.

Full Text

Internationalization and Innovation in Emerging Markets: Case Studies on Chinese, Malaysian and South African Multinational Companies

Urban Boris* and De Haaff N.

Internationalization and globalization have allowed for increased multinational enterprise (MNE) participation in emerging markets primarily through the worldwide integration of financial systems, lower barriers to entry leading to deregulation and trade liberalization and the emergence of a global cultural and economic homogeneity. Several case studies of listed MNEs suggest that the entrepreneurial orientation (EO) of these firms is linked to success, with firms engaged in multiple modes of internationalization. Additionally, EO enablers such as networks, knowledge, resources and culture are important for internationalization success. These case studies in each country elucidate and integrate the constructs under investigation in a practical manner.

Full Text

Do Organizational Defensive Patterns hinder Women Engineering Profession to learn Information and Communication Technology? A Case Study in the Hong Kong Transport Sector

Yau Hon Keung

The concept of organizational learning has a long lineage in the management literature. Its popularity has been increasing as new theoretical contributions emerge. Its importance is underpinned by the need to respond to stimuli in the external environment. There are many recognizable aspects to this response to stimuli. All organizations contain in varying degrees, skilled incompetence, organizational defensive routines, fancy footwork that forms an organizational defensive pattern. The organizational defensive patterns occur in all organizations, including private and public organizations, voluntary organizations, universities and schools, as well as families. Few women join the engineering profession traditionally and few studies relate organizational learning to women. The purpose of this study is to investigate the reason why organizational defensive patterns hinder female engineering staff to learn information and communication technology (ICT) when a new ICT is adopted from other organizations. The findings show that there are no significant effects of on-the-job intervention methods on skilled incompetence, organizational defensive routines and fancy footwork respectively.

Full Text

Celebrity Advertisements and Its Impact on Consumers

Rangarajan R.* and Ponnarasi B.

Celebrities have become major spectacles of today’s media culture. Celebrities include from film world, sports world and fashion world etc. The celebrities who are endorsing the product must have the knowledge over the product and the agencies that they are trusted. The major role of the celebrity endorsement is to build the brand image and also make the customer to go for repeat purchase so that the product can identified. Last but not least the sales factor should be satisfied by the celebrity for whom they have endorsed. For this research study we randomly approached students and faculties of Madras University. We explained the intention of the research while they were selecting one of the multiple choices in the questionnaire. The study focuses on identifying the celebrity advertisement, the results showed that the highest percentages (87%) fell under the status of single than married with (13%). Men and women seem to like celebrity the most in a commercial followed by music.

Full Text

Learning Orientation, Dynamic Capabilities and Performance in Korean High-Tech Ventures

Kwon Yung-Chul S

To examine the antecedents and consequences of the dynamic capabilities of high-tech ventures, three subcomponents of dynamic capabilities are explored: environment sensing, innovative responding and resource renewing. An analysis of 158 high-tech ventures in Korea shows that dynamic capabilities are well captured by a meta-construct of these three subcomponents which have significant effects on the business performance. In addition, the organization culture of learning orientation is shown to facilitate a firm’s dynamic capabilities. These results provide important insights into the effectiveness of the dynamic capabilities of high-tech ventures.

Full Text

Compensatory Consumption

Singh Sukhdev1* and Singh Shallu

The present paper focuses on the review of concepts, theories and empirical underpinnings of compensatory consumption through literature studies primarily in the light of shopping as a tool for compensatory consumption, also considering the review of parallel subjects as well, interpret the consumer research in the context of this perspective. A review of available literature was done in order to understand the various forms, types and levels of Compensatory Consumption. The findings of the paper implicitly point out that Mood Repair, Self-gift giving, Impulse Buying, Compulsive Buying, Addictive Consumption and Conspicuous Consumption/ Status Consumption are the types and levels of compensatory consumption. Literature suggests ample studies conducted for the parallel subjects like compulsive buying, impulsive disorders, self gift giving, addictive consumption etc. Concept of Compensatory Consumption has emerged as the strongest form of consumer buying behavior which leads to retail therapy. This involves buying behavior due to different mood swings and lack of x, could be cured by a supply of x, but it may also be cured by a supply of y. If y is used, this process if called as compensation which leads to compensatory buying behaviour. Researchers have now understood the importance of the applicability of these findings to understand and predict consumers’ buying behavior.

Full Text