Vol. 6(11) November 2013
A Study on Financial Constraints and Challenges in
Retailing Trade: A Bird’s Eye View
Srinivasan K. and Saravanan S.
This paper discusses the financial challenges confronted
by the retailers in Tamil Nadu. The unorganized retail format has been rapidly replaced
by the modern organized retail format. This format has not been only established
in metro and urban cities, but semi-urban areas are also decorated by the modern
retail business. Though it signifies the development in one hand; on another side
it severely disturbs the livelihood and survival of unorganized retailers. Though
the retailers face many challenges in the wake of modern retailers, financial challenges
occupy a prominent place. In these circumstances, the paper examines some of the
key financial problems encountered by retailers. 300 sample respondents were selected
across the Vellore district by stratified simple random sampling method. The study
found that low margin of profit, huge investments and lack of financial resources
are the significant financial challenges faced by the unorganized retail traders.
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Covert Advertising–What does Covert Advertising do?
Muthukumar M.
Advertising as a tool in the promotion/ communication
armoury creates tremendous impact among consumers in terms of awareness and other
consequences thereof. Among different forms of advertising, covert advertising also
plays a vital role as it creates better impact with regard to communication and
sales. Studies reveal that such type of advertising can definitely increase the
sales and profits of a company. Here, it is to be mentioned that covert advertising
is the opposite of overt advertising. Overt advertising is a typical blatant advertising
found in magazines and newspapers, on televisions, billboards and leaflets. Whereas,
Covert advertising is sneakier as it occurs when the consumers are exposed to either
covertly or subtly to an advertisement. Such covert advertising can be found in
movies, video games, plays, music videos, television serials, television shows and
sports. It has been around us for years but today it has become the hottest tool
in the promotion of products/brands.
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Quality of Work Life - A Strategy for Good Industrial
Relations
Tulasi Das V. and Vijayalakshmi Ch.
Organizations are continuously looking for new ways of
doing business in order to meet the challenges of today’s dynamic business environment.
Most of the organizations are interested in enhancing employee’s ‘quality of working
life' (QWL) for good industrial relations and generally try to instill the feeling
of security, equality, pride and prestige among its employees. For this purpose,
policies and procedures are framed in such a way as to make the work less routine
and more rewarding for the employees. These policies and procedures provide autonomy,
recognition, good working condition and conferring awards in appreciation of work
done etc. Therefore, organizations are required to adopt a strategy to improve the
employees QWL for good industrial relations to satisfy both the organizational objectives
and employee needs.
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Impact of FDI on the Financial Measures of Select
Firms in India
Safiuddin Syed Khaja
The Foreign Direct Investment has become a main source
of foreign capital flow for developing economies and leading source of external
financing. It is observed that since 1991, the liberalization of FDI policies offers
opportunities as well as threats for firms. As far FDI is concerned, the most important
aspect is the impact of FDI inflows on the growth, performance and efficiency of
the FDI-based firms as well as its contribution to the nations economy. Along with
the macro-economic changes caused as a result of FDI, it is assumed that FDI has
an impact on company’s growth and performance. The Indian Pharmaceutical Sector
is also an interesting and relevant context for several reasons. It is one of the
most vibrant knowledge driven industries in India with consistent growth over the
past thirty years. The present study is conducted to assess the impact of FDI on
the performance measures of select FDI-based pharmaceutical firms. The study is
carried out for a period of 10 years from 2000-01 to 2009-2010.
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Store Attribute and Retail Format Choice
Kumar Atul and Roy Sanjoy
In the last decade India has witnessed huge growth in
terms of infrastructure, foreign brands, per capita income, organized retailing.
Traditionally India only had the unorganized sector and more of mom and pop stores
but with the changing economic scenario post 1991 era India is witnessing a retail
boom. According to various reports there were about eleven million small neighborhood
shops called kirana shops in India. They have been a constituent of the Indian shopping
traditions for several decades and even today organized retailing (Corporate store)
contributes just 2-3% of the total retail sale in the country. Indians are spending
more than ever and are more open to organized retailing which used to be confined
to only developed nations. In this paper we are studying the various factors/attributes
which direct the people towards a Corporate store or a Kirana stores for grocery
shopping.
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Income Tax Structure of Individual Assessee in India
– A Critical Study
Gupta Priya and Gupta Munish
In present paper an effort has been made to analyze the
present tax structure in India. In this paper issues relating to high tax burden
on lower and medium income groups and low tax burden on high income group are taken.
Several problems like high compliance costs, tax evasion and so on arise due to
poorly designed tax structure. Taxpayer‘s attitude play a vital role in tax policy-making
of any country. Researcher concludes that there is still a need to have more reforms
in income tax structure whatever in the form of broadening of exemption limits,
reducing the tax rates, reorganization of prevailing tax slab rates or to make income
tax structure so simple that all people could understand it and can follow the tax
laws willing fully.
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Impact of the Demographic characteristics on the work
life balance satisfaction-A study on software Professionals in Hyderabad
Kanteti Vijaya Lakshmi
This study investigated the impact of demographic variables
on work life balance satisfaction among software professionals in Hi tech city Hyderabad.
Eight hypotheses on demography were postulated and tested. 500 questionnaires were
distributed to software professionals through Convenience sampling technique to
the target sample respondents. The anova analysis at .05 level of significance indicated
that there was a significant difference between the work life balance satisfaction
level based on the demographic variables and also the degree of impact of various
demographic variables on the satisfaction.
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Importance of Leadership in Innovations of HR Practices
Suriyamurthi S., Velavan M. and Radhiga T. D.
Most organizations will tell you they know what good
management and leadership look like and will be able to identify people with skills
and qualities they admire. They may also tell you they know that good management
makes a real difference to organizational performance. There is strong evidence
to support this contention: historically, our greatest business leaders have driven
economic prosperity and growth. There is no question that the performance of leaders
and managers can have a truly significant impact on organisational performance,
both in the immediate and longer term. Skills such as people management, strategy
and planning, budgeting and risk management can transform the fortunes of an organisation.
Business intermediaries and business support organisations have a vital role to
play in helping companies understand the importance of good leadership and management
to their performance, future growth and economic prosperity. Through the advice
and practical help they offer, intermediaries and support organisations are a powerful
force in helping raise ambitions and giving employers the confidence to take action
to boost their leadership and management capability. The need to improve leadership
and management skills is particularly acute in the current economic climate. Strong
leadership and management skills are the key to increasing business efficiency and
exploiting new business opportunities.
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Spiritual Branding (The latest mantra in Indian scenario)
Qurmoshi Mohsin, Mahammed Azam Khan and Siddiqui Mohd Rukunuddin
Spirituality has become a keyword in brand thinking and
consumer’s behaviour. ‘Spirituality’ is an important keyword of the next trend in
business and lifestyle. The spiritual and sensorial have clearly become essential
facets of our lives when purchasing brands. There is a significant trend of the
ethical / value-driven consumers. As a result, corporates are required to be transparent
and socially responsible than ever before. This paper explores the conceptual aspects
of spiritual branding and its impact on the customer perception in particular and
society in general.
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