Advances In Management

Indexed in SCOPUS, Chemical Abstracts Services, UGC, NAAS and Indian Citation Index etc.

Advances In Management

Vol. 7(12) December 2014

China: The Hidden Costs of Pessimism

Geib Peter and Swenson James

The aim of this paper is to show that despite great progress certain attitudes and core values have restricted China in terms of entrepreneurial leadership and innovation. Moreover, the purpose of this paper is to show that the processes of creativity and innovation are a result of open leadership by exceptional individuals who are ultra-entrepreneur-extremists. These are exceptionally talented people who provide the inspiration and motivation to build highly innovative companies such as Apple, Microsoft and Google. China can accomplish much with a positive promotion mindset. In fact Chinese leadership has accomplished much already.

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‘Chalk and Talk’ to ‘Technology-Teaching’ --A study on the use of Logistics in Marketing of DLPs

Dula Babu T.

Many studies like CII (Confederation of Indian Industry) and Assocham’s study revealed that logistics sector in India’s attracted investments more than Rs. 20,000 crore in first half of 2008. There has been rapid growth in almost all sectors including aviation, metals and mining and consumer durables among others. According to many studies Indian logistics industry is expected to grow annually at the rate of 20%. The estimated revenues from Indian logistics industry would be $385 bn by 2015. Market share of organized logistics players is also expected to grow in an accelerated rate. Similarly, the distance education system has come to stay as an accepted form of education and has been gaining market share significantly in recent years. More than 70 countries are offering educational programs through distance mode all over the world. The distance education has made it possible for those in inaccessible areas, the dropouts and those who want re-entry into education and the economically weaker sections to avail of educational opportunities. It is a particular boon for women in India since parents are often unwilling to send them beyond their immediate locale for education. Technology revolution has brought a paradigm transformation in acquisition, dissemination and testing and evaluation of knowledge in the modern society. “Education is at your door step” is the slogan of present day’s institutions. Goods.

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Advancing Facilitators and Deterrents Theory of Students’ Study-Abroad Decisions

Kang Bomi and Megehee Carol M.

The number of American college students studying abroad continues to climb every year. The increasing global market is making it necessary for an increase in foreign relations amongst college students. This study proposes a model of planned behavior to examine how students’ attitude, subjective norm and perceived behavioral control play in their decision to study abroad. The total of 448 surveys was collected from a university located in the southeast region of the United States. The study examines indirect and direct effects of each dimension on student’s intent to study abroad. The survey results also indicate perceived benefits of and barriers to study abroad. Among the three dimensions of planned behavior, attitude is the pervasive predictor of study abroad participation.

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Business Analytics driven Students likings on Social Media

Vijay Shankar P.

Main aim of the study is towards transforming students data into business analytics with a focus on analyzing usage, adoption and perspective of social networking sites. Nowadays users are increasingly interacting with Internet and web based applications, in this context social websites have gained immense popularity during past few years; this situation initiates a need to assess them. In this research paper most popular and most widely used social networking sites are investigated. Social analytics analysis is carried out using data from students who responded to the questionnaire carried out using descriptive business analytics. Results indicate that all of the sampled students were adapted to these sites because they use at least one form of social networking. On the perspective dimension more students use social networking as a part of their daily routine, students spent more time observing content than posting contents, these websites are also used by students to express their identity.

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Different Styles for Different Situations - Case Study of Problems and Prospects of Inter-institutional Collaboration in an Agricultural Innovation Project

Manikandan P. and Tarafdar J. C.

Scientific collaboration has become inevitable, especially when advanced facilities along with expertise are to be brought into the project for advancing the scope of research and for fostering innovation. Notwithstanding these, scientific collaboration also brings along many challenges and difficulties during different stages of collaboration, viz. foundation stage, formulation stage, sustainment stage and conclusion stage. The success of such collaborative projects largely depends on the skills which the project leader exhibit in different situations. The present paper focuses on problems and prospects of collaboration, brought out through a case study of an inter-institutional, collaborative, agricultural innovation project, aimed at facilitating transition from research to innovation. The major lessons learnt from the success of the project were brought out. The project leader had to invest a lot of time in people management in addition to the technical component of the project. Mere expertise in science alone does not help the team to attain success. Spending time for sorting out people issues without losing emotional balance plays a crucial role in the successful execution of the project. The constant focus of the project leader on the super-ordinate goal of the project and the flexibility of the project leader to move from one style to another for managing the conflicts that might arise at different points of time play a key role in the success of the project. Based on the experiences gained in the project, a model for phases of inter-institutional collaboration is brought out.

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Demarketing - A Different Marketing Strategy to sustain the Consumers

Gupta Munish, Gupta Payal and Gupta Priya

Demarketing basically refers to when a company discourage its customers to buy the product produced by them. This paper shows that demarketing can be a profitable alternative when differentiation through product improvements is not cost effective. Behavior is a mirror in which everyone shows his or her image. Behavior is the process of responding to stimuli. Consumer behavior is to do with the activities of individuals in obtaining and using the goods and services, it compasses the decision making process that proceeds and determines purchases. The decisions are simply automated by the influence of marketers. The demarketing is a 3600 process including demand, supply, profit, satisfaction and development and again the concept is to maximize the profit against the mass demand by discouraging the consumer, where ever sometime this demarketing process will hamper the organization and vanish the positioning from the consumer mind. As it is a parallel process of marketing with suppliers and consumer both, the demarketing decision will be definitely vital for the organization.

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Accounting Practices in the Ancient Indian Peninsula: Glimpses from Kautilya’S Arthashastra

Rahman Monsurur, Byramjee Framarz and Karim Reza

Many Indians must have heard of Chanakya a.k.a Kautilya. He is credited with compiling the treatise on statecraft called the “Arthashastra”. This treatise contains fifteen distinct chapters or parts encompassing all components of statesmanship that a ruler needs to run the affairs of his kingdom. This paper briefly narrates some of the accounting practices prevalent in Ancient India during the Mauryan period as enumerated in Kautilya’s Arthashastra.

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