Advances In Management

Indexed in SCOPUS, Chemical Abstracts Services, UGC, NAAS and Indian Citation Index etc.

Advances In Management

Vol. 7(1) January 2014

Competitive Advantage and Motivating Innovation

Gentet Dustin, Mishra Bharat and Mishra Jitendra

The purpose of this paper is to investigate how competitive advantage and motivating innovation are intertwined. Creating a sustainable competitive advantage is important in order for a firm to be successful. This paper will explore the concept of competitive advantage, its link to innovation and the importance of motivating innovation in a company. Motivating innovation has many different factors that contribute to competitive advantage. Many companies have developed an approach in which they can motivate their employees to innovate independently and have achieved a competitive advantage as a result. Four progressive companies are examined: Apple, IBM, Google and 3M. This paper will examine their processes to motivate innovation. Finally there will be a conclusion with recommendations for achieving competitive advantage through innovating motivation.

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Branding Strategy for Specialized Tourist Product

Šerić Neven

Branding strategy is very complex on the field of specialized tourist products. Each specialized tourist brand needs to be more differentiated on the global market. Applying of the branding concepts to the touristic business could be different from product to product. But few of them treat in a wider sense branding strategy toward the brand management. Choosing a right branding strategy for the brand management is paramount for achieving a substantial growth that ensures a steady future development of the national income of tourism. Some specialized tourist products are nearby crowded tourist route, some others are far from there. The branding strategies for each of them need to be different. Specialized tourist product is a promise for a kind of the magical vacation, sometimes on very attractive destination. Branding strategy needs to interact with the brand identity of such destination. Right branding strategy of the specialized tourist product is the only way for the commercialization on the global market. The main promise of such brand is creating added value for the specialized tourist product. For that reason the right branding strategy has become the biggest intangible asset of the tourist brand. If tourist has not enough time to search for exact tourist product, he judges it by its brand. It is very difficult for a brand to convince tourist what to think about. The paper deals with issues that define how branding strategy can protect and preserve the integrity of the specialized tourist brand through the effective evaluation of the brand implied by the chosen branding strategy. The success of the tourist brand depends on the application of the branding strategy. The main hypothesis is that efficient branding strategy for the specialized tourist product needs to be primarily influenced by the perception of potential demand.

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An estimation of Preference Parameters from Financial Data in developing countries with special reference to India

Biswas Anindya and Kar Tapas

This paper estimates the preference parameters for India following Euler equation- Generalized Method of Moments (GMM) approach of Hansen and Singleton within the framework of consumption based Capital Asset Pricing Model (CCAPM) using annual real per-capita consumption growth rate, annual real market return and annual real risk free rate from 1964-2012. The GMM estimate of the time discount factor (β) is relatively low and that of the relative risk aversion parameter (RRA) is large indicating that people in India are more risk-averse and impatient regarding consumption. However, the GMM estimate of the RRA is quite imprecise. This may be because this paper involves with annual data instead of monthly data.

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Small Innovations: The Big Drivers of Indian Economic Development

Pandit Nirali and Chari Vijaylaxmi

MSMEs can be considered to be contributing to the economic development of India. One of the most reviewed factors that contribute to the economic development of a country includes innovation. Therefore the current paper studied the contribution of MSMEs to the economic development of India from the point of view of the above mentioned parameter from 2004 to 2010. The results highlight the importance of MSMEs in bringing economic growth to India and motivate recommendations related to government intervention in supporting survival and growth of MSMEs in India.

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Most Influential Factors of Buying Behaviour –A Study with Special Reference to Consumers of Internet Services in Chennai City

Kumar G. Vijaya and Ramesh G.

In India, an Internet revolution is going on. Every day, the service providers are coming with new value-added services and the consumers are literally confused as to which service provider is offering wide network coverage, attributes offered and whether it is economical and worthwhile. Today there is a paradigm shift in the way businesses are run. Consumer behavior is not just matter of buying of goods or services but the process starts much before the goods have been bought or the services are acquired. An organization in service industry needs to be armed with a better understanding of consumer behavior. Ordinary efforts do not guarantee success and failure of proper marketing guarantee fiasco. The present study is an attempt to find out the most influential factor that determines buying behavior of customers of internet services in Chennai city.

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The Measurement of Impacts of External Financing on the Risk Level of Vietnam Hotel and Entertainment Industry during and after the Global Crisis 2007-2011

Dinh Tran Ngoc Huy

This paper estimates the impacts of external financing on market risk for the listed firms in the Vietnam hotel and entertainment industries, esp. after the financial crisis 2007-2009 first, by using quantitative and analytical methods to estimate asset and equity beta of total 12 listed companies in Vietnam hotel and entertainment industry with a proper traditional model. We found out that the beta values, in general, for many institutions are acceptable. Secondly under 3 different scenarios of changing leverage (in 2011 financial reports, 30% up and 20% down), we recognized that the risk level, measured by equity and asset beta mean, decreases when leverage increases to 30% and vice versa. Third, by changing leverage in 3 scenarios, we recognized the dispersion of risk level increases (measured by equity beta var) if the leverage decreases down to 20%.

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An analysis of Bi-directional Relationship between Foreign Exchange prices and Stock Markets prices (Indian Evidence)

Ali Khursheed, Chisti Khalid Ashraf and Sangmi Mohi-ud-din

In this study the researchers have analysed the relationship between foreign exchange markets and stock markets. In order to achieve the set objectives of the study, the daily observations of both the markets are recorded and each day’s observations are averaged and that average value stands as the representative of the day. The reference period of four years has been taken from 01-01-2009 to 31-12-20112 and Granger Causality test is employed to determine whether foreign exchange market influences the stock market or it is the other way around. The findings of the study affirm that there exists no causality relationship between the two markets.

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The Importance of Training in an Organization

Govil S. K. and Kumar Usha

This paper is an attempt to study the importance of training in an organization. A very good training program is vital to the success of any business but surprisingly it is most often overlooked. Training is very important for organizational development and success. It is fruitful for the employers as well as the employees in an organization. If employee is trained well, he will become more efficient and productive.

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Analysis of the Relationship between FDI and Economic Growth

Seenivasan R.

The aim of this paper is to emphasize the importance of the FDI flows on the host country economic growth. After analyzing the literature review concerning the effects of FDI in the beneficiary country, the following results were obtained: the impact capital flows exert on host country is significant and the main channels through which the effects are transmitted are: financial markets, host country absorptive capacity and human capital.

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