Vol. 7(1) January 2014
Competitive Advantage and Motivating Innovation
Gentet Dustin, Mishra Bharat and Mishra Jitendra
The purpose of this paper is to investigate how competitive
advantage and motivating innovation are intertwined. Creating a sustainable competitive
advantage is important in order for a firm to be successful. This paper will explore
the concept of competitive advantage, its link to innovation and the importance
of motivating innovation in a company. Motivating innovation has many different
factors that contribute to competitive advantage. Many companies have developed
an approach in which they can motivate their employees to innovate independently
and have achieved a competitive advantage as a result. Four progressive companies
are examined: Apple, IBM, Google and 3M. This paper will examine their processes
to motivate innovation. Finally there will be a conclusion with recommendations
for achieving competitive advantage through innovating motivation.
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Branding Strategy for Specialized Tourist Product
Šerić Neven
Branding strategy is very complex on the field of specialized
tourist products. Each specialized tourist brand needs to be more differentiated
on the global market. Applying of the branding concepts to the touristic business
could be different from product to product. But few of them treat in a wider sense
branding strategy toward the brand management. Choosing a right branding strategy
for the brand management is paramount for achieving a substantial growth that ensures
a steady future development of the national income of tourism. Some specialized
tourist products are nearby crowded tourist route, some others are far from there.
The branding strategies for each of them need to be different. Specialized tourist
product is a promise for a kind of the magical vacation, sometimes on very attractive
destination. Branding strategy needs to interact with the brand identity of such
destination. Right branding strategy of the specialized tourist product is the only
way for the commercialization on the global market. The main promise of such brand
is creating added value for the specialized tourist product. For that reason the
right branding strategy has become the biggest intangible asset of the tourist brand.
If tourist has not enough time to search for exact tourist product, he judges it
by its brand. It is very difficult for a brand to convince tourist what to think
about. The paper deals with issues that define how branding strategy can protect
and preserve the integrity of the specialized tourist brand through the effective
evaluation of the brand implied by the chosen branding strategy. The success of
the tourist brand depends on the application of the branding strategy. The main
hypothesis is that efficient branding strategy for the specialized tourist product
needs to be primarily influenced by the perception of potential demand.
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An estimation of Preference Parameters from Financial
Data in developing countries with special reference to India
Biswas Anindya and Kar Tapas
This paper estimates the preference parameters for India
following Euler equation- Generalized Method of Moments (GMM) approach of Hansen
and Singleton within the framework of consumption based Capital Asset Pricing Model
(CCAPM) using annual real per-capita consumption growth rate, annual real market
return and annual real risk free rate from 1964-2012. The GMM estimate of the time
discount factor (β) is relatively low and that of the relative risk aversion parameter
(RRA) is large indicating that people in India are more risk-averse and impatient
regarding consumption. However, the GMM estimate of the RRA is quite imprecise.
This may be because this paper involves with annual data instead of monthly data.
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Small Innovations: The Big Drivers of Indian Economic
Development
Pandit Nirali and Chari Vijaylaxmi
MSMEs can be considered to be contributing to the economic
development of India. One of the most reviewed factors that contribute to the economic
development of a country includes innovation. Therefore the current paper studied
the contribution of MSMEs to the economic development of India from the point of
view of the above mentioned parameter from 2004 to 2010. The results highlight the
importance of MSMEs in bringing economic growth to India and motivate recommendations
related to government intervention in supporting survival and growth of MSMEs in
India.
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Most Influential Factors of Buying Behaviour –A Study
with Special Reference to Consumers of Internet Services in Chennai City
Kumar G. Vijaya and Ramesh G.
In India, an Internet revolution is going on. Every day,
the service providers are coming with new value-added services and the consumers
are literally confused as to which service provider is offering wide network coverage,
attributes offered and whether it is economical and worthwhile. Today there is a
paradigm shift in the way businesses are run. Consumer behavior is not just matter
of buying of goods or services but the process starts much before the goods have
been bought or the services are acquired. An organization in service industry needs
to be armed with a better understanding of consumer behavior. Ordinary efforts do
not guarantee success and failure of proper marketing guarantee fiasco. The present
study is an attempt to find out the most influential factor that determines buying
behavior of customers of internet services in Chennai city.
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The Measurement of Impacts of External Financing on
the Risk Level of Vietnam Hotel and Entertainment Industry during and after the
Global Crisis 2007-2011
Dinh Tran Ngoc Huy
This paper estimates the impacts of external financing
on market risk for the listed firms in the Vietnam hotel and entertainment industries,
esp. after the financial crisis 2007-2009 first, by using quantitative and analytical
methods to estimate asset and equity beta of total 12 listed companies in Vietnam
hotel and entertainment industry with a proper traditional model. We found out that
the beta values, in general, for many institutions are acceptable. Secondly under
3 different scenarios of changing leverage (in 2011 financial reports, 30% up and
20% down), we recognized that the risk level, measured by equity and asset beta
mean, decreases when leverage increases to 30% and vice versa. Third, by changing
leverage in 3 scenarios, we recognized the dispersion of risk level increases (measured
by equity beta var) if the leverage decreases down to 20%.
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An analysis of Bi-directional Relationship between
Foreign Exchange prices and Stock Markets prices (Indian Evidence)
Ali Khursheed, Chisti Khalid Ashraf and Sangmi Mohi-ud-din
In this study the researchers have analysed the relationship
between foreign exchange markets and stock markets. In order to achieve the set
objectives of the study, the daily observations of both the markets are recorded
and each day’s observations are averaged and that average value stands as the representative
of the day. The reference period of four years has been taken from 01-01-2009 to
31-12-20112 and Granger Causality test is employed to determine whether foreign
exchange market influences the stock market or it is the other way around. The findings
of the study affirm that there exists no causality relationship between the two
markets.
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The Importance of Training in an Organization
Govil S. K. and Kumar Usha
This paper is an attempt to study the importance of training
in an organization. A very good training program is vital to the success of any
business but surprisingly it is most often overlooked. Training is very important
for organizational development and success. It is fruitful for the employers as
well as the employees in an organization. If employee is trained well, he will become
more efficient and productive.
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Analysis of the Relationship between FDI and Economic
Growth
Seenivasan R.
The aim of this paper is to emphasize the importance
of the FDI flows on the host country economic growth. After analyzing the literature
review concerning the effects of FDI in the beneficiary country, the following results
were obtained: the impact capital flows exert on host country is significant and
the main channels through which the effects are transmitted are: financial markets,
host country absorptive capacity and human capital.
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