Advances In Management

Indexed in SCOPUS, Chemical Abstracts Services, UGC, NAAS and Indian Citation Index etc.

Advances In Management

Vol. 7(11) November 2014

Innovation on Risk Management of Rural Microcredit in China-Case Study of Puyang Model

Chang Fengxia, Wang Jiansheng and Zhang Zhiyu

In the last three decades, China’s microcredit mechanism in rural areas has developed rapidly. Risk management is a sensitive issue to all of the financial institutions including microcredit institutions. Many of the financial institutions do not accommodate microcredit due to the uncertainty of recovering the interest including capital. Rural Credit Cooperatives of China (RCC) and other state-owned banking institutions do not want to conduct microcredit business because they cannot keep away from high risk. Puyang Model created by The Rural Loan Cooperative of Puyang City, Henan Province, China made an innovation on risk management of rural microcredit and gained national-wide fame in China. The Rural Loan Cooperative of Puyang(RLC) has since become the largest NGO microcredit institution in China. This paper seeks to conduct an analysis of the innovative risk management practices devised in the Puyang model because it could provide positive implications for the development of microcredit that could be applied in all over China.

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Consequences of Sales promotions on sale of OTC - FMCG products in Pharmaceutical Sectors

Victoria Alexander C. V. J. and Ganesan M.

Over-the-counter (OTC) drugs are the medicinal products sold directly to a consumer without a prescription from a healthcare professional as compared to prescription drugs which may be sold only to consumer’s features with a valid prescription. OTC-FMCG (Fast Moving Consumer Goods) sales promotions are generally looked as tools that undermine the brand; yet a tool that is necessarily meant to speed up sales. Consumer sales promotion on OTC- FMCG products take up a large share of the total marketing expenditure despite which it remains an area that still attracts attention as an essential component of the promotion mix meant to increase short term sales. It is therefore not surprising that most of the marketers resort to OTC-FMCG sales promotions to attract the competitor's market share. The current study reports the results and the consequences of sales promotions on sale of OTC - FMCG products in pharmaceutical sector with impact of consumer sales promotions on few consumers of each product. This study has attempted to explore sales promotional techniques going to be recessive on OTC personal care products in Fast Moving Consumer Goods.

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Stress Management among bus Drivers: An Empirical Study

Vetrivel S. C., Suganya Bharathi S. and Priyadharshini G.

Stress is our body's way of responding to any kind of demand. When people feel stressed by something going on around them, their bodies react by releasing chemicals into the blood. These chemicals give people more energy and strength which can be a good thing if their stress is caused by physical danger. But this can also be a bad thing if their stress is in response to something emotional and there is no outlet for this extra energy and strength. Stresses caused by sleepiness and physical work are known to be the issues among professional drivers as they compromise it for safe and economic driving. The main factors contributing to driver sleepiness were night time driving, insufficient sleep prior to shift, long shift duration and high perceived sleep need. A survey was conducted among 50 professional bus drivers in the study area and quantitative data was developed.

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Banking sector governance - Lessons from Hong Kong listed banks- a three year perspective analysis

Chatterjee Sh. D.

Hong Kong’s financial sector is popular within the banking industry for the range of service providers themselves. Using the case study approach, this paper explores the changes to the boards of directors and governance issues of the 12 listed banks on Hong Kong stock exchange over a three year period. It focuses on issues such as the number of directors on the boards, their qualifications, type of directors in terms of independence, outside directorships held and the auditors of the financial statements from 2004 to 2006. Through the use of archival data over a three year period, this paper finds that the overall listed banks in Hong Kong exhibit good corporate governance and that this governance has in fact improved in quality over the years. The three year comparison demonstrates that the high level of corporate governance exhibited by the 12 listed banks in Hong Kong from 2004 to 2006 provides a possible explanation to the success of the region a significant international financial center due to the factors such as absence of duality of CEO and chairman, use of the Big four audit firms, qualifications of directors and use of independent non-executive directors on the boards.

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Buyers’ Perception of Indian Traditional Grocery Retail Stores with special reference to three Attributes: Gender, Age and Education

Sharma Harsh and Chopra Resham

This paper attempts to study the buyers’ perception of key retail attributes in Indian traditional grocery retailing from the perspective of three important demographic characteristics i.e. gender, age and education of the buyers. Grocery is one of the largest segments of retail worldwide and it would be academic as well as business interest to understand demographic peculiarity in the case of buyers’ perception as seen in the context of Traditional Grocery scenario. Also as Indian grocery retail is dominated by the traditional grocery stores i.e. Kirana Stores; knowledge of the difference in buyers’ perception based on various demographic variables would lead to a better understanding of consumer retail buying behaviour by these stores so as to devise their strategies to enhance the customer patronage and enduringly survive the onslaught of organized retailers.

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HR Tendencies at Subsidiaries of Multinational companies in Central-Eastern Europe

Poór József, Szabó Katalin, Óhegyi Katalin and Farkas Ferenc

Multinational companies (MNCs) are increasingly present in the Central-Eastern European region (CEE). In their local subsidiaries they have implemented new HR practices and policies. These practices evolved as the economic growth and recession phases took place as well as in parallel with the world-wide HR trends. The research of the Central and Eastern European International Research Team (CEEIRT) carried out its latest survey in 2012-2013 to take a snapshot of the region’s HR trends. In our study we investigated the role of HR evolved at the CEE subsidiaries of MNCs.

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