Vol. 7(9) September 2014
Savings Behaviour amongst Government Employees – A
Preliminary Investigation on the Influence of Central Pay Commission
Shreenivasan K. A. and Vaijayanthi P.
Indians who were very conservative in their spending
have changed recently and have entered into the spending spree. The 6th Pay commission
was implemented by the government and as a result, at least 35% of the income increase
was felt by the Indian population, specifically among the government employees.
The present paper is an attempt to find the impact of the implementation of the
pay structure among the government employees in India on the savings behaviour.
The population being large the survey was carried through a questionnaire, among
150 respondents of Trichy City. Mean, SD, ANOVA, Ranking and other related statistical
tests were done on the data. There is a enormous change in the pattern, the quantum
and the avenues of investments made by the government employees after the implementation
of 6th pay commission in Trichy City.
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An Empirical Study on Factors influencing Internet
Advertising Effects
Ha Jung Bok
Internet advertising emerged as the most economical and
effective advertising method along with fast developing internet technology and
fast growing number of internet users because of easy accessibility, cost effectiveness
and flexibility. Since performance of internet advertising is only measured by visible
business performance indices such as sales, profit or market share and this makes
pessimistic aspect more negative. Because of above problems, this study was carried
out based on assumption that internet advertising performance should be evaluated
by not only visible business performance indices but also by invisible performance
indices such as brand awareness, brand recognition, buying intention and communication
effects. Therefore this study emphasized communication effects as a core factor
to evaluate internet performance effects. And internet advertising massage structure,
internet advertising marketing strategies and consumer physical environment are
considered measuring factors of communication effects regarding internet advertising
industry condition. The results of the study provide theoretical contribution by
finding factors influencing internet advertising effects as well as practical contribution
by finding an internet advertising strategic guideline.
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The pathology of management system located in Gas
Refining Company of Qeshm and Sarkhoon
Moslehi Mahdi
Evaluation of management systems and their integration
is the aim of this research that leads to more efficiency and effectiveness in these
systems. The selected statistical society for answering questionnaire was all the
managers and deputies of company and 37 experts in different units of gas refining
in Qeshm and Sarkhoon.
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Investment Choices and Demographic Characteristics
of Investors in Indore: An Empirical Study
Lahoty Tanvi and Pathak Sunita
“INVESTMENT” a buzz word which catches an attention of
every individual, carries a very simple meaning i.e. a way for the growth of individuals
savings which he could not get by keeping the money idle with himself. The concept
of mobilization of money also plays an important role for an individual to invest.
But as the meaning is simple, the process of selecting an investment instrument,
its knowledge and other criteria is not that simple. And it is not only the knowledge
about the investment tool matters, the choice of Investment Avenue depends on many
other factors too. Some such factors especially demographic factors we are going
to discuss through this research paper.
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Website Assessment of Banks in India
Vijay Shankar P.
Conventional banking services are not adequate for today’s
clients with innovation in new internet tech; citizens expect banks to serve them
with direct to home convenience which is another avatar of e-commerce. To make this
happen banks need to remain competitive to make customers pleased with their services.
Competitiveness can be achieved by evaluating criticism and improving in order to
better understand to satisfy. Evaluating quality of services is an imperative tool
to be in compliance with the obligation. Hence our assessment is important in this
perspective; this study uses SERVQUAL in analyzing service quality for websites
of banks providing net banking services in India and measuring views towards current
level and expected level of quality along with gap grid to highlight service shortfalls
under 5 dimensions. Results showed radical differences between expectation and current
level of net banking services quality.
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Perception towards Internet Advertising: A study with
reference to Delhi, Mumbai and Kolkata
Haq Ziaul
One of the most significant developments to affect advertising
worldwide in 21st century has been the development of internet as a medium of mass
communication. As a communication tool, internet is emerging as a new challenge
to mass media advertising. As a result of this, many advertising companies are modifying
their traditional techniques to cater to a wider range of public. Internet has enormous
potential as an advertising medium because internet offers many advantages over
traditional media. The potential of internet advertising is vast as the audience
of it is genuinely global. Previous studies have shown certain types of internet
advertising are very effective.
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IS Outsourcing Relationship: A Review of Literature
Gupta Vivek and Sushil
Outsourcing Relationship has become important for the
success of IS outsourcing projects. Although some studies have explored the issues
of IS outsourcing relationship in the past, these studies are mostly limited to
the client's perspective. We explore and examine existing outsourcing relationship
literature and identify areas for further research. Specifically, we look for research
focus from the vendors' perspective. Therefore, two research objectives of this
paper are: (1) to examine the existing IS outsourcing relationship literature and
(2) to identify and point out opportunities and suggestions for future research.
This study will serve as a useful guideline in understanding what has already been
accomplished in the field of outsourcing relationship and will provide an insight
to develop a successful IS outsourcing relationship for IS vendors undertaking those
outsourced projects.
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Leadership Crisis and its Prevention
Singh Satyendra Kumar
Leadership plays a vital role in achieving an organization’s
goals and objectives. It provides a direction to the organization to shape its strategy
and organizational culture. Thus, it defines the path to growth and development
of an organization. A leadership crisis tends to weaken the organization and hamper
its efficiency, effectiveness and productivity. Therefore, the organization should
take the measures to prevent the leadership crisis. This paper describes the factors
that lead to leadership crisis and the measures to prevent such a crisis.
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