Advances In Management

Indexed in SCOPUS, Chemical Abstracts Services, UGC, NAAS and Indian Citation Index etc.

Advances In Management

Vol. 8(5) May 2015

America’s Growing Innovation Gap

Winner Adam R., Koppenaal John M., Mishra Bharat and Mishra Jitendra

Innovation is defined as the introduction of something new: a new idea, method, or device; it is the development of new products, services, or processes. America has always had an economy that is reliant on innovation to allow for prosperity. However, over the past few years, innovation in our nation has seemingly been on the decline: educational struggles, a lack of technological advancements, and a decline in medical innovation all point to a disturbing trend. It seems that today a television or radio cannot be turned on without some statement being made about America’s steady slide away from innovation. A recent study ranked the U.S. sixth among the top 40 industrialized nations in innovative competitiveness, but 40th out of 40 in "the rate of change in innovation capacity" over the past decade. The ranking, published last year by the Information Technology and Innovation Foundation, measured what countries are doing—in higher education, investment in research and development, corporate tax rates and more—to become more innovative in the future. The U.S. ranked dead last.24 In the past, our country promoted, encouraged and even applauded innovation from everyone. Sadly, in recent years, the people of America have begun to remove themselves from the idea of innovation as a driving force for growth. But some groups are pushing back and they have big ideas to tackle the growing innovation gap.

Full Text

Cost benefit analysis of Corporate Social Responsibility (CSR)

Barot Gaurangkumar C.

The role of new manager in 21st century is very crucial in corporate field nowadays. Corporate Social Responsibility (CSR) is a process with the aim to embrace responsibility for the company's actions and to encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered stakeholders. The corporate has to spend at least 2 percentages for the activities of CSR. Corporate social responsibility CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and international norms. In some models, a firm's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by Law.

Full Text

Marketing Channel Integration -A Review of Current Debates

Busse Ronald

This article will distinctly focus on the most recent of research progress that has enriched the field of online and offline marketing integration and will therefore predominantly concentrate on the development of the field since 2010. On the basis of current literature, I argue that, on the one hand, channel integration is generally relevant but on the other hand that product category (hedonic or utilitarian, high-risk or low-risk) is a moderating variable for the decision making process. It is crucial to decide when integration is needed and when integration is expendable.

Full Text

Study of visual merchandising and customer needs in visual merchandising for a toys store

Premachandran Kiran and Sahay Mridula

The aim of this article is to explore consumers or customers’ effective response to visual stimulus in stores by considering the aesthetic, symbolic and cultural perceptions of function-oriented product-intimate toys. It also shows that how important is the visual merchandising in toys as like other categories. A different perspective on visual merchandising is offered through the different types of intimate retailers. The literature to date tends to focus on the interaction between individual visual merchandising elements with customers or consumers. There are many researches related to knowing the customers behavior in visual merchandising in other categories of product such as apparel, food items. There is no information about the visual merchandising in toys category. This research is mainly focused on importance of visual merchandising in toys and how it will affect the customers’ or consumers’ behavior. This information can be used by the retailers during their store design. There may be different result and patterns in consumers’ behavior according to the region, so this research is mainly focused on the Indian customers or consumers’ behavior. The output of this research will be the importance of the visual merchandising in toys store and the things that a toys retailer should focus during a store design.

Full Text

Assessment of 10 Arbitrary Indian Shopping Websites

Vijay Shankar P.

Future ergonomics of business practices are moving online because of cognition brought by web technologies, consumers are more likely to shop at a well designed website. Increasing number of products is being marketed on the web shop yet modest endeavor has been made on studying web shopping. Papers in literature investigate mostly on design qualities of shopping websites. The current study analyzes factors that influences web shopping or web vendors among affiliates. Data collected from antecedent’s web shoppers reflect web shopping sites/vendor’s ability, integrity and benevolence. The results of this study revealed that ability of web vendors to provide numerous products which even the nearest retailer fails to provide exerted a stronger effect than perceived factors for prospective and steadfast customers. Implication of these findings is that providing best support in terms of security (e-payment), post sale service, reliability/credibility, quality and privacy are the key intent for ultimate increase/boom of web shopping. Results of the current findings will assist information systems professionals and product vendors in developing personalized sales tactic to target prelude sales and come again sales for different groups of stakeholders.

Full Text

Study on the Factors influencing Online Buying Behaviour of Customers while purchasing a Book by an Established Author against a Book by a New Author

Jacob Mathew Rajkumar and Sahay Mridula

The purpose of the study is to analyse the factors that customers consider when they purchase online a book or fiction by an established author against a book by a new author. The particular topic is selected because of the huge rise in e-commerce in India over the last couple of years. Increase in sales of books over the internet is another reason for the same. Due to reasons such as customer perceptions and shopping environment, the online buying behaviour is considered as a complicated field. This study aims to find out the different factors that customers consider while buying a book by an established author and a new author. These factors are identified by conducting focus group discussions with the target segment of customers. Students between the age of 18 and 30 form the target segment. T-test is conducted on these factors in order to identify those factors that are given maximum weightage by the customers while making a buying decision. The factors are rated on a 5-point Likert scale by 210 students. This study can be applied across different genres of books. The information would help marketers to market their books better.

Full Text