Vol. 9(2) February 2016
Green Marketing: The Next Big Thing
Kumar Rajeev
The main objective of the study is to understand the
concept of green marketing for the companies and its long term impact on the Business
profitability. It has been observed that the companies that have favorable attitude
towards green product and green marketing help in improving the sales and the image
of the companies. In addition to the positive image of the company, green marketing
also harmonizes environmental and individual interests of the company. Those companies
who want to keep up with the development of green marketing and fulfilling their
social expectations, need to get to know green marketing and its opportunities in
the 21stcentury deeper. It is also believed by many companies that if they will
offer green products to the consumer’s it will give them a competitive advantage
over their competitors as people these days have a positive attitude towards green
products.
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Impact of culture in human resource management
Sivasankaran E.S.
The paper focuses on the significance of organisation
culture and its contribution to the organisation’s survival and growth. With the
rapidly changing external and internal business environment it has become complex
to manage the ever increasing demands of the organizational stakeholders. To meet
the changing needs, the organization needs to have people cutting edge and hence
it is vital on the part of the organization to create right positive organizational
culture where people will blossom and contribute effectively to the organization’s
sustenance and growth. The human behavior is an unpredictable phenomenon calling
for matured approach by the HR professionals. The organizational culture management
needs to be understood from various stages of HR Processes and cannot be viewed
in isolation.
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Does debt provide economic growth in central Asian
economies?
Kadı Filiz and Kadı Osman Salih
This study has analyzed external debt, current account
deficit and growth relations for selected central Asian and Caucasus countries between
the years 1993-2011 using fixed capital and growth rate and debt ratio variables.
The panel data estimation is also analyzed and the findings of the panel estimations
do not overlap with the theory; in other words, findings are not statistically significant;
the increase in the external debt ratio has no negative or positive effect on economic
growth. However test results indicate that fixed capital growing has positive influence
on economic growth.
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