An Insight into the Buying Behaviour of Urban Consumers
towards Casual Wear- An Empirical Evaluation
Lall Seema and Mukherjee Shankha
This study is an attempt to examine the influence of
reference group and the importance of functional and perceptual features on the
buying behaviour of consumers of branded casual wear in the city of Kolkata (India).
A total of three reference group variables were tested along with eight variables
each of functional and perceptual features (attributes) of casual wear brands. This
investigation has been done to test the differences occurring because of gender
and/or education of the respondents. No difference was found in the buying behaviour
of males and females for reference group. Similar was the finding when these variables
were tested with the education level of the respondents. Among the variables of
attributes, it was found that a difference existed among the men and women and also
the levels of education when it came to giving importance to fabric quality of the
casual wear while making a purchase of the same. The importance of stitch/workmanship
differed between the two genders. A sense of belonging and an increase in social
status as gains from the purchase of a brand of casual wear were attribute variables
for which a significant difference was found depending upon the education levels
of the respondents.
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A comparative analysis of Customers Preferences and
Contentment towards E-Banking Services
Joshi Ashima
Purpose – The purpose of this research paper is to explore
Customers Preferences and Contentment towards E-Banking Services in India which
has navigated a long trail to assume its present status. A comparative analysis
has been made between male and female customers with the fundamental e banking services
they receive from the respective branches. A relationship between demographic variables
and preference of the banks has also been taken under consideration. Results indicate
that there is a highly significant relationship between demographic variables and
the choice of banks. Gender and age are not deciding factors that affect the choice
of the bank. There is a highly significant association between occupation and the
choice of bank. On the other hand average income level of the customer was also
found to be significantly related with the choice of bank which infers that income
and occupation of the customer play important role in selecting a bank of their
choice.
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