Impact of Demographic Variables on Job Contentment:
A Study on Academicians of Private Engineering Institutions
Joshi Ashima
Job Contentment is the expression used to portray whether
people are joyful and content fulfilling their desire and needs at work. Nowadays
people are not only doing job for continued existence but also for personal satisfaction
as well. Present study is projected to stimulate further research into the field
of academics and find out whether demographic variable has any impact on Job Contentment
level of the academicians. For the purpose of study the primary data from 150 academicians
working in private engineering institutes of Bhopal city of Madhya Pradesh was collected
with the help of structured questionnaire based on Likert‘s five point scale. Non
Probability Convenience Sampling Method was used for choosing the sample respondents.
Statistical tools such as independent t-test, one way ANOVA and two way ANOVA were
used to determine the relationship between demographic variables and Job Contentment
of academicians. The result indicated that there is significant difference between
the age and job contentment of academicians. There is no significant difference
between the work experience and job contentment of academicians and there is no
significant difference between the age and work experience collectively and job
contentment of academicians.
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Efficacy of consumer based brand equity in Indian
car firms
Thiripurasundari U.
This study focuses on durable goods relating to automobile
industry, especially passenger cars. The research problem is to investigate into
those factors that are responsible for the influence of a brand decision to purchase
and to determine the most important factor among them, which a car buyer thinks,
would influence his or her car brand decision. This is a description study of the
factors influencing brand equity among the car owners in Puducherry. The study is
based on both primary and secondary data which are analyzed using appropriate statistical
tools to draw conclusions. The dealers of selected car brands are identified as
clusters. The sample of 300 car owners was surveyed for information in Puducherry.
To conclude the research, there is very strong positive brand influence between
the car brands with Income, Occupation and Family size.
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