Multivariate Analysis of Variance in Marketing Research
Ha Jungbok
The Multivariate analysis of variance (MANOVA) model
is a powerful tool for marketing research especially in experimental design framework.
Because of advantages in MANOVA technique, it has been used in experimental design
along with ANOVA technique. Since a new statistical technique such as structural
equation model in experimental design replaces MANOVA, the usage of MANOVA is still
very viable in the marketing literature. This paper presents MANOVA as a research
methodology technique and then shows the evidence of usage in marketing literature
during the past. Finally, shows some concerns regarding its use.
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An Analytical Study of the Impact of Capital Structure
on Profitability of Top IT Companies in India
Tapal Dulababu
Capital structure is an imperative decision of the business
and poses a lot of challenges; determining an optimum or strategic mix of equity
and debt to finance its business assets. The market dynamics due to globalization
is further fuelling the challenge as the changes happening in the global economy
are not permanent and speed and frequency of the changes are increasing and there
is high need of right direction and right time to determine the appropriate mix
of the sources of financing. IT (Information Technology) sector was doing very well
in the past three or four decades in India. At present and for the last four or
five years the IT majors are also facing down trend in the generation of top line
and bottom line. This made to analyze capital structure vis-à-vis profitability
of the IT majors in India. The research paper investigates whether capital structure
decisions are relevant to increase the profitability of the IT majors. This paper
is secondary data based and is empirical in nature.
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